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10 million people have already set up Muse agents.

The Verge •
October 21, 2026 • 09:50 PM
• By Jay Peters
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That’s according to Mark Zuckerberg on the company’s earnings call today. He also says that “About 25% of people who have set up Muse use it on any given day. For our earliest adopters, the longer that they use Muse, the better the retention seems to get.” This week, Sensor Tower reported that the Muse app had hit 10 million US downloads.

10 million people have already set up Muse agents.

All the latest news on Meta’s cute, creepy Muse AI agent

That’s according to Mark Zuckerberg on the company’s earnings call today. He also says that “About 25% of people who have set up Muse use it on any given day. For our earliest adopters, the longer that they use Muse, the better the retention seems to get.”

This week, Sensor Tower reported that the Muse app had hit 10 million US downloads.

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Same Story from Other Publications

Compare how 5 other independent news outlets reported on this story.

5 Publications
The Next Web (TNW)
3w ago
Zuckerberg: Muse volumes came in ‘above what any of us expected’

Zuckerberg: Muse volumes came in ‘above what any of us expected’

More than 10 million people have set up Meta’s Muse, and Meta had to ask Stripe to raise credit limits. Zuckerberg says profit comes later.

#muse #zuckerberg
Compare →
TechCrunch
3w ago
Meta says Muse has over 10M users, with shopping a top activity | TechCrunch

Meta says Muse has over 10M users, with shopping a top activity | TechCrunch

Meta Muse users are adopting the app for shopping and personal productivity, the company said during its Q3 earnings call. The AI app now has over 10M users.

#muse #zuckerberg
Compare →
CNBC World
3w ago
Personal agents like Meta's Muse could fuel AI’s growth — and challenge Amazon and Apple

Personal agents like Meta's Muse could fuel AI’s growth — and challenge Amazon and Apple

Meta's Muse is taking off, but analysts say it's only the beginning

Wired
3w ago
A Design Flaw in Share Links Exposes Users’ Personal Conversations With Meta’s Muse

A Design Flaw in Share Links Exposes Users’ Personal Conversations With Meta’s Muse

The company is suspending the feature after security researchers discovered how easy it was to access sensitive information shared with the AI assistant.

NPR News
2w ago
Why Meta is giving you Muse for free : The Indicator from Planet Money

Why Meta is giving you Muse for free : The Indicator from Planet Money

Meta’s new AI agent Muse is one of the fastest-growing apps ever. It’s a big bet from a company spending billions to win the AI race. But what is the real cost of using this powerful, free AI product? Fact checking by Sierra Juarez.Your Next Listen –SNAP strains, youth baseball's class divide, and Meta's bug bounty–Over 2,000 episodes in our archive on the NPR AppConnect with The Indicator from Planet Money–The Indicator newsletter — a weekly roundup of news, ideas and staff picks. –Instagram, TikTok and YouTube –Find the Planet Money book –Find the Planet Money game, Sell Me A Sasquatch, and other merch at the NPR Shop!Support public media by subscribing to NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include sponsor-free listening. Learn more at plus.npr.org.

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