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Who bought Roxy Jacenko’s rare number plates?

The Australian Financial Review (AFR) •
October 29, 2026 • 05:00 AM
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The PR wife to Firmus co-founder Oliver Curtis has a canny nose for investor behaviour.

Who bought Roxy Jacenko’s rare number plates?

So the story goes that in the 2000s Oliver Curtis’ future wife, PR queen Roxy Jacenko , bought two “heritage” NSW number plates for $80,000. One was “1903″ and the other “1908” because she (correctly) assessed their scarcity would make them a canny investment.

In her words, heritage plates were a “finite asset class”. She and Curtis now live in Singapore so last month they went under the hammer. The “1903” plate reportedly sold for $144,000.

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