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Cherrie Aviation says it doesn’t need Vietjet’s planes in Australia

The Australian Financial Review (AFR) •
October 29, 2026 • 04:23 AM
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In his first interview, the new chief executive of Vietjet’s Australian offshoot says he won’t engage in a price war with Qantas and Virgin.

Cherrie Aviation says it doesn’t need Vietjet’s planes in Australia

Vietjet’s Australian offshoot Cherrie Aviation says it hopes to be up and flying by the middle of next year and has named former Jetstar marketing boss David May as its chief executive, who pledged not to start a price war.

In his first public comments since taking the job, May told The Australian Financial Review Cherrie would initially take on Qantas and Virgin Australia by targeting leisure travellers on trunk routes – Sydney, Melbourne, Brisbane, the Gold Coast, Sunshine Coast and possibly Cairns.

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