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Sam Wood’s name stripped from fitness brand

The Australian Financial Review (AFR) •
October 28, 2026 • 11:16 PM
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DBG Health has revealed a new name and look for 28 by Sam Wood, following domestic violence charges laid against the Melbourne fitness guru.

Sam Wood’s name stripped from fitness brand

Sam Wood’s name has been stripped from the fitness franchise he founded after owner DBG Health cut ties with the Melbourne entrepreneur following domestic violence charges involving his wife.

Formerly known as 28 by Sam Wood, the business has been refreshed and will now operate under a new name, evvr. The brand’s social media accounts have been wiped of any posts featuring Wood, and now include a promotional reel unveiling the program’s “new chapter”.

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