When Peter Starodubtsev was 10 years old, he started designing digital art. He delved into 3D object-making computer programs and soon after began creating worlds on Roblox, a virtual playground filled with games designed by users and for which they can sell tokens.
That earned him some decent pocket money. By the time Starodubtsev was 16, he’d figured out that offering marketing services on Roblox was more lucrative. He created Petrex, a start-up that offers “metaverse integrations” for companies looking to get their brands in front of Roblox’s 123 million daily users; a campaign for Samsung’s Galaxy Store reached 2 million players. “I went out to celebrate with my dad when I cracked $100,000,” he says. “We went to this Italian place. I paid. It was a rite-of-passage thing.”
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