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Bearista cups are returning at Starbucks. Can the viral sensation boost holiday sales again?

CNBC World •
October 28, 2026 • 02:00 PM
• By Natasha Abellard
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Starbucks CEO Brian Niccol is hoping to recapture lightning in a bottle and keep his turnaround plan moving forward.

Bearista cups are returning at Starbucks. Can the viral sensation boost holiday sales again?

Starbucks CEO Brian Niccol is hoping to recapture lightning in a bottle and keep his turnaround plan moving forward.

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