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Pet Circle bets on technology overhaul to deliver maiden profit

The Australian Financial Review (AFR) •
October 28, 2026 • 06:01 AM
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Sales growth has slowed at the pet supplies giant, but new CEO Alistair Venn says a $30 million technology upgrade has put it in a strong position.

Pet Circle bets on technology overhaul to deliver maiden profit

Pet Circle is targeting a maiden profit this financial year following a multimillion-dollar investment in new warehousing technology and as it rolls out artificial intelligence-driven data analysis to tailor order recommendations for its customers.

After 15 years of operation, the online pet retailer is facing slowing top-line growth, cost-conscious consumers and a valuation that has roughly halved from a peak of $1.2 billion in 2023.

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