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Woolworths piles pressure on Coles with 6.9pc sales growth in Q1

The Australian Financial Review (AFR) •
October 27, 2026 • 10:53 PM
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Chief executive Amanda Bardwell says more customers are choosing the supermarket first following better pricing and range, and more convenience.

Woolworths piles pressure on Coles with 6.9pc sales growth in Q1

Chief executive Amanda Bardwell says more customers are choosing to shop at Woolworths thanks to improvements in its pricing and range, after the supermarket giant posted robust 6.9 per cent growth in first-quarter sales.

Woolworths said sales of $14.84 billion in its core supermarkets business benefited from its hugely popular Ooshies collectible promotion in the early part of the quarter, although it has also been slashing prices and Bardwell said growth was strong throughout the period .

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