Peppermayo, the homegrown women’s brand that now counts a Guangzhou apparel house as its biggest shareholder, has grown annual sales to close to $200 million, with its influencer-led marketing helping it gain traction in fashion hotspots such as New York and London.
Founded in 2012 as an eBay shopfront by Adelaide duo Georgia Wright and Huayi Huang, Peppermayo has evolved into a seller of “It girl” attire, specialising in trend-driven clothing worn by influencers such as one of Kylie Jenner’s close friends Anastasia Karanikolaou and Paige Lorenze, the wife of American tennis star Tommy Paul, who both have millions of social media followers.
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