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Why I wake at 3.30am: ‘My day falls apart without it’

The Australian Financial Review (AFR) •
October 26, 2026 • 06:00 PM
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Catering HQ managing director Steve Sidd used to burn 300 calories on the treadmill. Then it was 500. Now it’s 1000.

Why I wake at 3.30am: ‘My day falls apart without it’

We sit down with a business leader to talk morning routine, productivity tips and getting ahead. This week, we speak to Steve Sidd, managing director of Catering HQ, a Sydney-based catering and food services business.

What time do you wake up, and how do you start your day?

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