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Gold rush pushes ABC Bullion revenue to $38b, delivering bumper profit

The Australian Financial Review (AFR) •
October 26, 2026 • 01:33 AM
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The gold retailer became a national phenomenon at the peak of the boom as staggering queues formed outside its flagship store in Sydney’s Martin Place.

Gold rush pushes ABC Bullion revenue to $38b, delivering bumper profit

The owner of ABC Bullion, the gold retailer that became a national phenomenon as customers formed long lines to buy up the precious metal at the peak of a months-long boom this year, generated more than $38 billion in revenues and delivered a near fourfold increase in profit.

Revenues at Pallion surpassed even billionaire mining magnate Gina Rinehart’s Hancock Prospecting and neared those reported by supermarket giant Coles last year amid a once-in-a-generation rally in gold prices.

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