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Brady Group Swaps Quick Exits for Long-Term Property Returns

The Urban Developer •
October 26, 2026 • 03:00 AM
• By Leon Della Bosca
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The Melbourne builder-developer’s business shift has delivered a 1000-key hotel portfolio, and its ambitions stretch further...

Brady Group Swaps Quick Exits for Long-Term Property Returns

For almost 50 years, Brady Group built apartments in Melbourne’s CBD and sold them. Its newest tower is another one the group intends to keep.

Sixth in the group’s run of CBD hotels, Brady Hotel Elizabeth Street opened on October 7 with 211 rooms at 278 Little Lonsdale Street.

Stretching the length of Zevenboom Lane, a 40m mural by Melbourne artist Kitt Bennett leads guests to the tower’s door.

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