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Cannabis drinks boom sparks high-stakes rift in US alcohol industry

The Australian Financial Review (AFR) •
October 25, 2026 • 05:00 AM
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Struggling brewers and distillers, mindful of the threat of an emerging competitor, have been calling for tough regulation of beverages containing THC.

Cannabis drinks boom sparks high-stakes rift in US alcohol industry

London | The rapid rise of THC-infused beverages has put US alcohol producers at odds with wholesalers and drinks retailers, as a growing number of consumers turn their backs on booze for a mellower high.

Struggling brewers and distillers , mindful of the threat of an emerging competitor, have been calling for tough regulation of drinks containing THC , the primary psychoactive compound in cannabis.

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